This new website is designed to reflect the dynamism and new direction of our recently merged business. The common theme throughout our presentation is that the newly merged company is different….better! Our tagline Empowered 2 Be Better serves to encapsulate our belief that, as Patrick J. Murphy, President of HarcoSemco said, “if one approach to providing custom solutions is good, how about putting two heads together.”
You will see our focus is on presenting our capabilities and products with engineers in mind, and we have coined a new phrase for this working philosophy – Engineer 2 Engineer. The intent is to communicate both visually and verbally, that we think as engineers in our development mentality.
The design is deliberately unique in its styling to project our focus on customizing and not templating our response to customers’ requests. The Applications pages, for example, use technical illustrations to show what parts are applied to which application, demonstrating the breadth and specifics of our capabilities, while our Products pages give technical, feature and benefit details on each of our products, presenting a clear and simple message to engineers.
Within the website you will find we have developed a new video, showcasing our facilities, capabilities and people, but also putting across our philosophy of collaboration with customers on an engineer to engineer basis. As Patrick J. Murphy says in the video, “this collaboration capability allows us to truly understand a problem and to develop a custom, innovative solution.”
We have a strong Aftermarket and Repair business and the website presents our capabilities here very strongly and clearly, using enhanced before and after imagery.
As Marketing and Sales Director John Maurer stated, “we are more innovative and more dynamic now, which means we are engineering better solutions.”
Hopefully our new website shows you all you need to know about the new HarcoSemco.